Taste Trail - Tree Fox, tea and tallow

“My business is all small batch, and personal, and I find people warm to this.”

Products made by JoJo range from Marrakech Body Balm and Goldenrod Night Serum to Elderberry Tea and the hugely popular Elderberry Syrup.

“The Co-op is wonderful as it supports local businesses and contributes to the community’s economic growth. By shopping at the Co-op, I help ensure that my money stays within the local area, benefiting nearby entrepreneurs and fostering a vibrant local economy,” shares JoJo.

“Additionally, the Co-op’s focus on community involvement aligns with my values, making it a natural choice for me.”

JoJo established Tree Fox after starting a family and discovering that many products were filled with harmful chemicals that she wanted to avoid for the sake of her loved ones. 

“Concern for my family’s health motivated me to create a brand focused on providing safer, chemical-free alternatives. The name ‘Tree Fox’ playfully echoes ‘tox free’; highlighting my commitment to purity and environmental responsibility. 

“By integrating these values, I aim to offer products that are both safe and sustainable for families like mine.”

Tree Fox has been JoJo’s passion for the past eight years, and she shares her excitement about the direction she is heading. 

“I’m expanding by partnering with more like-minded businesses that are enthusiastic to stock my products, which allows me to reach new customers while staying true to my core values.

“I’m also dedicated to continually creating new product recipes—this keeps me inspired and ensures that Tree Fox always offers something fresh and exciting. 

“Looking ahead, I’m focused on balancing this expansion with innovation, ensuring that Tree Fox continues to grow in a way that stays true to its roots.”

Along with her relationship with the Maple Street Co-op, JoJo loves the hinterland community for its strong connection to the environment and its support for small businesses. 

“The local emphasis on shopping small not only helps sustain the unique character of our area but also fosters a deeper connection to the products we use and the people who make them. 

“This spirit of supporting small businesses enriches our community and promotes a more sustainable and personalised way of living.”

You can find Tree Fox in the Maple Street Co-op and also Facebook/Instagram.