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S.W.O.T Analysis

Are you an athlete, business owner, professional leader or in management? How often do you critically assess your past performance?

At JMT Mind Gym every athlete and business owner we work with, from professional golfers, rugby teams, resort management, and cleaning companies, to dancers, runners, fighters, and CrossFit athletes, we immediately assess performance post-event to ensure more probability of success in subsequent future appearances.

Now, conventionally a SWOT analysis is a strategic planning tool used before an event to assess strengths, weaknesses, opportunities and threats.

The SWOT framework is credit to Albert Humphrey, who developed the approach at the Stanford Research Institute (SRI) back in the 1960s and early 1970s. Fundamentally, it creates evolved thinking via contrasting perspectives, point of views, and utilisation of the different sides of our brain.

At JMT Mind Gym we are well renowned for zigging when others zag, or as the well-known saying goes “If you want to be successful look which way the crowd’s going and go the other way.”

So, we SWOT true performance, not perceived projected performance. Our past events are unparalleled as a learning environment, and with assessment we leave no stone unturned.

Below is a suggested adapted SWOT analysis that can be utilised for any past event you have completed, with suggested extra notes to tease out detail:

S (Strengths) - What were your strengths, positives, things you were happy with? Note success leaves clues, look carefully here.

W (Weaknesses) - What were setbacks/drawbacks, things you didn’t do well? Note powerful learnings here, look critically. There is no such thing as failure only feedback.

O (Opportunities/Observations) - Imagine you were in a drone flying 30-50ft above yourself 24 hours before the event, during the event, and a little after. What did you see that stood out?

T (Threats) - Between now and your next event what can you foresee on the horizon that could get in the way, challenge, derail, go wrong and effect a potentially successful outcome?

I hope this formula helps you.


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