LET’S TALK BUSINESS - Elders Real Estate

For 185 years, Elders has prided itself on helping the community achieve their real estate goals, whether buying, selling, investing or renting. Palmwoods is lucky to now have Jason Cleary, principal/sales consultant of Elders Real Estate - Living, bring this well-established and trusted business to the Sunshine Coast Hinterland. We caught up with him recently to find out more about the business and Jason himself.----

 Where were you born and raised, and what brought you to the Sunny Coast/Hinterland?

I was born and raised on the Darling Downs, in a rural real estate family. In 1999 I moved to the Sunshine Coast and lived in Curramore while working with a local property valuation firm. After spending several years on the Coast, my wife and I bought our rural lifestyle property about 10 years ago. It’s given us the best of both worlds - space and community, while still being only 20 minutes from the beach.  

- Please tell us about Elders Real Estate and what sets your business apart from others?  

Elders is one of Australia’s most trusted names, with more than 185 years in rural services and real estate. That national strength and reputation is something I’m proud to bring to the Sunshine Coast Hinterland.  

What sets us apart is the combination of local experience and personal service. With over 25 years’ experience in property here on the Coast, I live the lifestyle I’m selling. When you work with me, you’re dealing directly with the owner of the business – so you get genuine, personalised service, backed by the resources and reach of a nationally recognised brand.

We also cover more than just residential and rural lifestyle property. Our expertise extends to commercial, going concern businesses and development assets.  

And importantly, we don’t believe in a “one size fits all” approach. Every property and every client is different, so we take the time to understand your goals, provide clear professional advice, and design a tailored strategy that achieves the best result.  

- What does a 'typical' day entail for you? 

Right now, a typical day is very people-focused. We’re out and about in the community,  letting people know that the Elders brand is back on the Coast, connecting with people and building relationships.  

- What is the most useful advice you could give someone thinking of buying a rural residential property? 

Every hinterland property is unique — no two are the same, so relying on suburb averages can be misleading.  Most buyers in the hinterland are searching with specific needs in mind — whether it’s land suitable for horses, a rural residential, a home tucked into the rainforest, or a house with a view. Because of that, the supply of truly suitable properties can be quite limited.  

My best advice is this: if you find a property that ticks your boxes, be ready to act - the right property can be hard to find again.”  

- What do you like about the Sunshine Coast Hinterland area?  

What I love most about the Sunshine Coast Hinterland is the balance it offers. There aren’t many places where you can enjoy the space and freedom of a rural setting or small country town, and still be only 20 minutes from surf beaches, major shopping, and even an international airport. 

- What do you like to do in your spare time?  

Most weekends are centred around the kids’ sporting commitments across the hinterland. There’s always plenty to do on our small property, from mowing to fixing fences or moving cattle. And if a bit of time opens up, I enjoy a hit of golf, some fishing, or heading out for a bushwalk.  

- Do you have a favourite quote or saying that inspires you?  

“Whether you think you can, or you think you can’t - you’re right.” – Henry Ford 

Suite 2, Unit 4, 13 Margaret Street, Palmwoods 4555 / Phone: 0402 073661 / Website: living.eldersrealestate.com.au/team/jason-cleary